Balenciaga addresses controversial advert marketing campaign

They weren’t content material to smile and “bear” it.

Amid fierce backlash, Balenciaga has doubled down on its stance for the controversial advert marketing campaign that depicted kids alongside bondage-style attire and a baby pornography court docket ruling. The Kering-owned trend home launched its mea culpa in an Instagram post on Monday afternoon.

“We strongly condemn child abuse; it was never our intent to include it in the narrative,” the luxurious couture firm wrote within the assertion. Balenciaga — which has been related to the likes of Kim Kardashian — was referring to a collection of advertisements that includes youngsters in Balenciaga attire, holding plush toys that put on bondage get-ups.

Needless to say, the model was fast to drag the advertisements, and now’s condemning the controversial marketing campaign, writing: “Our plush bear bags and the gift collection should have not been featured with children.”

“This was a wrong choice by Balenciaga, combined with our failure in assessing and validating images,” the style label added. “The responsibility for this lies with Balenciaga alone.”

Balenciaga uploaded their mea culpa to Instagram on Monday afternoon.
Balenciaga uploaded their mea culpa to Instagram on Monday afternoon.

Elsewhere within the apology, the corporate addressed the inclusion in one of many advertisements of authorized paperwork from a Supreme Court case that dominated on little one porn legal guidelines.

“The second, separate campaign for spring 2023, which was meant to replicate a business office environment, included a photo from a page in the background from a Supreme Court ruling ‘United States v. Williams’ 2008 which confirms as illegal and not protected by freedom of speech the promotion of child pornography,” Balenciaga wrote. “All the items included in this shooting were provided by third parties that confirmed in writing that these props were fake office documents.”

They added, “They turned out to be [real legal] papers most likely coming from the filming of a television drama.”

Balenciaga attributed the “inclusion of these unapproved documents” to “reckless negligence,” presumably by a contract employee employed for the picture shoot, whom “Balenciaga has filed a complaint” over. Indeed, the model has reportedly since filed a $25 million lawsuit against the events allegedly accountable: manufacturing firm North Six and set designer Nicholas Des Jardins and his namesake firm.

The adverts featured child models holding plush toys in bondage-style attire.
The advertisements featured little one fashions holding plush toys in bondage-style apparel.

Nonetheless, Balenciaga wrote on Instagram that it takes “full accountability for our lack of oversight and control of the documents in the background.”

The firm added that it “could have done things differently” and pledged to take action going ahead amid ongoing investigations.

“We are closely revising our organization and collective ways of working,” Balenciaga declared. “We are reinforcing the structures around our creative processes and validation steps. We want to ensure that new controls mark a pivot and will prevent this from happening again.”

"We strongly condemn child abuse; it was never our intent to include it in the narrative," Balenciaga wrote.
“We strongly condemn child abuse; it was never our intent to include it in the narrative,” Balenciaga wrote of the advert marketing campaign.
Jam Press/Balenciaga

The firm even claimed to be working with “organizations who specialize in child protection and aims at ending child abuse and exploitation.”

“We want to learn from our mistakes and identify ways we can contribute,” the model concluded. “Balenciaga reiterates its sincere apologies for the offense we have caused and extends its apologies to talents and partners.”

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